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For planners, agencies & brand teams

A better brief.
A better guest experience.

Turn the idea into a production plan. Compare the guest experience, shape the creative and know what to confirm before show day.

From first idea to final takeaway · Planning field guide
Red Carpet Robot Jr. compact Glambot filming a guest at an event
Plan the performance, the space and the film guests take home.Explore the experience
01

Choose the reaction

Start with what guests do, feel and keep.

02

Shape the production

Align the creative, room and participation window.

03

Define the handoff

Agree delivery, permissions and useful reporting.

Start with the result

Four choices that shape the experience.

The physical setting

A constructed set, a booth and a roaming photographer use space differently. Start with the room and the largest group.

The image treatment

Keep an original portrait, add a branded overlay or choose an AI transformation. Digital delivery does not mean the image was generated.

The takeaway

Choose the photo, film, card, sketch or reading guests keep. Printed objects and digital files have separate finishing requirements.

The delivery journey

Decide how guests receive content and how your team handles any lead capture. Original-photo recognition is different from AI generation.

Find your experience

Compare the experience

Original or AI trading cards?

Both create a collectible. The difference is what happens to the guest’s portrait before it becomes a card.

YOUR GUESTOriginal portrait.Your brand.A COLLECTIBLE THEY KEEP

Custom Trading Cards

The result
An original guest photo inside your custom card design.
The guest journey
Pose for the portrait, then receive the card with the approved layout and finishing.
What to plan
Confirm front/back artwork, guest information, print finish and holder. Plan capture and assembly together.
Explore Custom Trading Cards

Generative AI Trading Cards

The result
A guest portrait transformed into a campaign-directed character.
The guest journey
Capture the portrait, generate the approved treatment, then print and finish the collectible.
What to plan
Add creative testing and generation to the workflow. Review likeness expectations and individual versus group capture.
Explore Generative AI Trading Cards

Compare the experience

A booth, a photographer or a portrait studio?

Choose how guests participate, then decide how the photographs should be delivered.

Portrait Photo Booth

The result
Studio-lit portraits from a defined capture position.
The guest journey
Guests step into the booth area, pose and receive the selected print or digital output.
What to plan
Plan the backdrop, largest group, camera position and print collection. Confirm the selected layout.
Explore Portrait Photo Booth

Event Photography

The result
Coverage of people and moments throughout the event.
The guest journey
A photographer moves through the room or follows a planned shot list. Delivery can be organized for guests and the event team.
What to plan
List locations, overlapping moments and required images. Live photo delivery and later editing need separate expectations.
Explore Event Photography

Portrait Lounge

The result
Directed portraits in a styled shooting environment.
The guest journey
The photographer guides posing and framing around the creative direction.
What to plan
Agree styling, backdrop, full-length or group framing, lighting space and edited deliverables.
Explore Portrait Lounge

Compare the experience

Which kind of robot experience?

Photo capture, guest interaction and robotic camera movement are different experiences. Start with the role you want in the room.

Rosie Snapbot

The result
A photo interaction with a robot, planned as roaming or stationary.
The guest journey
Guests meet the photo robot and participate in the selected capture experience.
What to plan
Confirm floor conditions, operating route, staff guidance and photo delivery.
Explore Rosie Snapbot

Humanoid Robot

The result
A robot-led greeting, demonstration or audience interaction.
The guest journey
Guests encounter the robot performing the agreed interaction. Photo capture is a separate requirement.
What to plan
Confirm movement, operator responsibilities and any conversational software individually.
Explore Humanoid Robot

Red Carpet Robot Jr.

The result
Cinematic video created with programmed camera movement.
The guest journey
Guests follow a performance cue while the camera captures the planned move.
What to plan
Share the shot, room and access constraints. Confirm the operating area, calibration and finished treatment.
Explore Red Carpet Robot Jr.

Red Carpet Robot Max

The result
A robotic cinema configuration selected around the production brief.
The guest journey
Guests perform within the planned capture area for a directed cinematic result.
What to plan
Compare the movement and production requirements with your producer before choosing a robot model.
Explore Red Carpet Robot Max
Portrait booth and lighting integrated into the Khadlaj fragrance event environment
The physical setting: capture position, lighting and branded welcome.Explore the experience
Guests displaying their personalized AI trading cards at a BoothMeUp activation
The finished takeaway: creative treatment, print and presentation.Explore the experience
01 / PLAN THE DETAILS

Recurring events & agency retainers

Build a connected calendar with a familiar production team and a scope agreed in advance.

Link to this guide
Separate the calendar from the payments

A monthly payment schedule can support quarterly or seasonal events. Confirm the actual event allocation, term, production scope and booking requirements together.

Plan an experience mix

A portrait station, an AI trading-card activation and a cinematic robot use different resources. Agree selected formats and any upgrade pricing instead of assuming that every event is interchangeable.

Make agency collaboration clear

Identify client accounts, brand approval owners, white-label needs and how the production team communicates with your stakeholders.

Budget for the whole program

Include creative preparation, crew, show hours, consumables, AI usage, travel and review time. Document changes, rollover and overages before work begins.

Turn the plan into a partnershipExplore BoothMeUp Residency
02 / PLAN THE DETAILS

Budget & production scope

Compare the complete guest experience, from creative development to the finished takeaway.

Link to this guide
Separate production from operating hours

Custom creative, programming, equipment preparation, staffing, transport and installation are part of the production. A shorter guest window does not reduce every cost in the same proportion.

Compare like-for-like proposals

Confirm whether a quote includes capture, branded artwork, printing, finishing materials, collection, setup and removal. A manufactured giveaway and a personalized live activation involve different work.

Share the decision that matters

Tell us your overall budget range, expected participation and must-have outcome. We can evaluate the format, customization, operating window and physical output together.

Plan more time before adding more equipment

A longer participation window can improve access to a custom experience. If every guest needs a takeaway in a short break, we will scope capture and finishing capacity around that requirement.

03 / PLAN THE DETAILS

Custom keepsakes & packaging

Define exactly what guests take home and which parts carry the brand.

Link to this guide
Choose the object and the process

Discuss cards, magnets, keychains or other custom formats as a production brief. Material sourcing, quantities, finishing and the approval timeline determine which options fit.

Distinguish artwork from packaging

For a playing-card concept, confirm whether customization appears on the cards, the box or both. A branded card deck is a different deliverable from an individual portrait trading card.

Decide where the photo comes from

Confirm whether guests are photographed onsite or supply an existing image, and whether that image is printed, transformed or engraved. The capture and production workflow must support the chosen material.

Approve a representative sample

Review the object, dimensions, image treatment, finish and packaging before production. Concept renderings explain a direction; the approved sample and proposal define what will be delivered.

04 / PLAN THE DETAILS

Small spaces & roaming options

Start with the available floor area and the result you want guests to receive.

Link to this guide
Choose event coverage or transformation

A roaming photographer captures the people and atmosphere around the event. An AI station provides a dedicated interaction that transforms a guest portrait. These are different experiences even when both deliver to a phone.

Separate recognition from generation

Photo recognition helps route captured photographs to the right guest. It does not automatically transform that guest into an AI character. Confirm image treatment and delivery as separate choices.

Check the whole footprint

Share photographs and dimensions of the available space. A compact station may avoid a traditional backdrop, but guest approach, capture distance, lighting and safe circulation still need to work.

Agree approval and delivery

Name every brand approver and review the sample treatment, logos and guest message together. AI processing takes time; the confirmed workflow should explain when guests receive their result and whether they can return to the event meanwhile.

05 / PLAN THE DETAILS

Artwork & branding

Approve every guest-facing surface before production.

Link to this guide
Bring the brand essentials

Supply approved logos, colors, fonts, exact wording and references. Tell us who gives final creative approval.

Map the surfaces

Review hardware or scenic branding, welcome and capture screens, finished output and delivery pages separately. Some surfaces have fixed elements; others need custom fabrication.

Check the real output

Review the actual print size, front/back layout, crop and digital format. A screen mockup alone does not establish print margins or finishing.

Agree the cutoff

Confirm the artwork deadline and the effect of later changes on printing, fabrication and testing.

06 / PLAN THE DETAILS

Venue & access

Plan the whole operating area, including the space around the equipment.

Link to this guide
Share the floor plan

Mark the proposed installation, largest group, audience approach, queue and output collection point. Include any existing backdrop or scenic structure.

Confirm access

Provide loading instructions, dock or marshalling requirements, door and elevator restrictions, setup windows and staff passes.

Coordinate utilities

Confirm power locations and the selected experience’s connectivity needs. Share venue restrictions so the production team can plan a suitable connection.

Prepare for opening

Allow installation, calibration, a branded test and staff briefing before the guest-facing start time. Send insurance requirements and venue contacts early.

07 / PLAN THE DETAILS

Guest volume & timing

Start with the people you want to serve, then plan each stage of the experience.

Link to this guide
Define participation

Total attendance and expected participants are different. Tell us whether every guest needs an output or whether the experience is optional.

Name the operating window

Identify busy arrivals, breaks and peak periods. A short rush can need more capacity than the same audience spread across a day.

Include finishing

Capture, generation, printing, cutting, casing and pickup can have different timings. Card and sketch production need more than a camera station.

Scope the configuration

Your producer will confirm station count and staffing around the approved treatment. Capacity belongs to a specific configuration, not a universal product promise.

08 / PLAN THE DETAILS

Multi-day events & tours

Separate guest hours from installation, overnight arrangements and removal.

Link to this guide
List each date and window

Include setup, guest operation, breaks and strike. Call out whether equipment stays overnight or must be removed each day.

Plan each location

For a tour, provide addresses, access details, transport windows and local contacts. Do not assume one venue’s operating plan fits the next.

Keep the creative consistent

Confirm which graphics stay the same and which change by sponsor, location or event date. Review consumables and replacement needs.

Agree the handoff

Name the onsite decision-maker and the process for reporting changes. A repeat event should carry forward approved creative while rechecking logistics.

09 / PLAN THE DETAILS

Guest delivery & reporting

Decide what guests receive and what your organizing team needs afterward.

Link to this guide
Select the takeaway

Choose prints, digital photos, films, cards or readings. Confirm whether guests collect an output onsite or receive it after processing.

Separate delivery from lead capture

Guest photo delivery and marketing opt-in serve different purposes. If your team uses badge scanners, agree where that step sits in the journey.

Define the report

Ask which measures are available for the selected setup. Sessions, files, prints, shares and unique participants are different measures and should be labeled separately.

Plan organizer access

Separate individual guest links from the organizer’s bulk download. Confirm who receives the collection, when it will be ready, its availability period and any edited selections. Reports should state the event window, snapshot date and any delivery methods the platform cannot track.

10 / PLAN THE DETAILS

AI travel portraits & postcards

Give the guest a destination, then make the result unmistakably yours.

Link to this guide
Choose the visual journey

Destination Informatica used a branded travel portrait. Databricks Company Kickoff FY27 used AI travel postcards, while its 2026 GTM Leadership Offsite paired adventure portraits with AI video.

Approve the complete layout

Review destination scenes, campaign identity, stamps, dates and original/result examples. A depicted destination is part of the creative; it does not identify where the event took place.

Plan for groups

Confirm the largest group and test the selected transformation with representative participants. Keep the original capture available for comparison during approval.

Define the output

A postcard-style image may be delivered digitally or as a physical print. Confirm printing, collection and any animated version in the production scope.

11 / PLAN THE DETAILS

Permanent venue installations

Build the photo experience into the venue's everyday guest journey.

Link to this guide
Design for the location

The Woodie installation at Covale shows a venue-based experience with an ongoing gallery and an occasion-specific collection. Plan the booth position, visibility and guest approach around the room.

Agree day-to-day ownership

Name the people responsible for opening checks, guest assistance, consumables and support escalation. Confirm servicing and access outside guest hours.

Keep the identity current

Set a process for venue branding, seasonal artwork and event-specific galleries. Decide who approves each change and when it goes live.

Plan the long-term handoff

Confirm installation duration, power, connectivity, content access, support and eventual removal. These requirements differ from a single event rental.

12 / PLAN THE DETAILS

For agencies & exhibit teams

Give your team a clear production partner and your client a consistent experience.

Link to this guide
Define responsibilities

Confirm who owns creative approval, fabrication, venue coordination, guest guidance, lead conversations and the final content handoff.

Work with the existing build

Share your exhibit renders and dimensions. We can discuss how capture, signage and collection fit the audience flow.

Clarify white-label needs

Identify which materials are client-facing and whether hardware, output or communications need a particular identity. Confirm this in the project scope.

Plan repeat programs

For a residency or recurring installation, share duration, event frequency, branding control, support expectations, consumables and installation/removal needs. These projects are scoped individually.

Make the recap useful

Know what each number measures.

Agree the report with your producer before the event. Available fields depend on the selected experience and delivery setup.

Capture sessions

Participation cycles recorded by the capture system. One session may contain several people or produce several outputs. Ask how tests and retakes are handled.

Unique participants

Distinct people counted using an agreed method. A session total alone does not establish unique attendance or eliminate repeat visits.

Files & printed takeaways

Photos, videos, cards and prints are outputs. Multiple files or copies may come from one session; record them separately from participation.

Delivery & opted-in contacts

A delivery action is not automatically a new lead. Define delivery measures, marketing opt-in and your own badge-scanning totals separately.

For a multi-day or multi-experience program, ask for a breakdown by date and activation, the reporting window and the snapshot date. Add only like-for-like measures; combined sessions do not prove the number of different people reached.

Review guest flow and timing

Bring your brief. We’ll help shape the production.

Start with your date, venue, audience and the takeaway you have in mind. The final proposal confirms the selected experience and its specific requirements.

Talk through your eventExplore our work

BOOTHMEUP RESIDENCY

One partner. Your next chapter.

A recurring mix of experiences. A team that knows your brand. A production scope and budget agreed together.

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