Vegas Kickoff Classic · 2024
Modelo
Game-day energy became a personalized collectible.
A fan-first AI content experience that placed guests inside a bold collegiate sports story within the Modelo x Vegas Kickoff Classic campaign, recognized by BizBash for Best Collegiate Sports Activation in 2024. The award-winning campaign was submitted by Cogent World.
Explore the eventLive credibility
Trusted in the room. Seen beyond it.
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Produced forBODYARMOR01 / THE OPPORTUNITY
An experience with
a clear purpose.
The brief
Create a personalized fan takeaway connected to the Modelo Vegas Kickoff Classic campaign.
The creative response
Turn each guest into featured talent through a directed portrait, a campaign-specific AI transformation, and a collectible output designed to feel native to the event.
- Experience
- Generative AI Trading Cards
- Environment
- Sports activation · Fan experience
- Objectives
- Fan engagement · Branded takeaway
DOCUMENTED EVENT ACTIVITY
Real participation.
A documented record.
Vegas Kickoff Classic 2024 · Trading cards
- 488
- Photo sessions
- 894
- Email & text shares
- 463
- Email shares
- 431
- Text shares
Source: Trading Card Data event analytics report. Sessions are capture sessions, not unique attendees. Email/text shares are recorded delivery actions, not social reach, confirmed views or unique recipients.
Vegas Kickoff Classic 2024 · Getting Ready with Modelo
- 240
- Photo sessions
- 351
- Email & text shares
- 236
- Email shares
- 115
- Text shares
Source: Getting Ready with Modelo event analytics report. Separate activation report. Guests may have participated in both formats; these figures are not combined into a unique-attendee total. Sessions are capture sessions, not unique attendees. Email/text shares are recorded delivery actions, not social reach, confirmed views or unique recipients.
MODELO / VEGAS KICKOFF CLASSIC
The energy.
The reveal. The keepsake.
Step inside the live activation. See guests become featured players, discover their finished cards and leave with a personal piece of game day.
FROM LIVE CAPTURE TO COLLECTIBLE
From fan to featured player.
The event recap follows the branded installation, live portrait capture and finished football-inspired cards at Resorts World.
- 01
A personal starting point
A guest portrait becomes the source for an individual football-inspired character.
- 02
A campaign of its own
Football-inspired characters, Modelo artwork and the Vegas Kickoff Classic treatment carry through the finished card.
- 03
Something to take home
Printed cards in protective cases give the digital transformation a physical finish.
02 / GUEST MOMENT
The keepsake, in their hands.
Two guests hold their finished Modelo cards up to the camera in a short moment from the activation.
03 / CARD REVEAL
A guest. Her own collectible.
A guest presents her printed card before the film reveals her personalized Cindy Peterson card artwork.
04 / BEFORE & AFTER / MANDALAY BAY
Another side of the campaign.
At Mandalay Bay, a separate photo-booth activation paired guest portraits in a before-and-after layout, alongside the campaign’s beauty experience.
02 / THE EXPERIENCE
The work, up close.
Explore the setting, the creative treatment and the personal details guests took away. Select any image for a closer look.
Mechelle’s Modelo Vegas Kickoff Classic personalized AI football card
Modelo-branded personalized cards displayed in protective cases
Jess’s personalized Modelo card
A campaign-branded fan collectible
A personalized Vegas Kickoff Classic card
Another guest’s finished card design
A finished football-inspired collectible
The Modelo event backdrop
A guest showing her finished card
A guest with a personalized keepsake
Guest and event staff posing at Modelo Vegas Kickoff Classic backdrop.
Wide view of roped Modelo activation and staff.
03 / BEHIND THE EXPERIENCE
Designed for the guest.
Built for the event.
Every detail had a job.
At Resorts World, branded portrait capture led to personalized football artwork and physical cards in protective cases. At Mandalay Bay, a separate photo-booth activation paired before-and-after portraits in campaign-branded layouts. Each format gave guests a different way to take part in the same event campaign.
What guests took away.
BoothMeUp contributed to the Modelo x Vegas Kickoff Classic program, submitted by Cogent World and recognized in the 2024 BizBash Event Experience Awards.
04 / THE SCOPE
What BoothMeUp delivered.
- 01Campaign-branded AI character cards
- 02Personalized collectible layouts
- 03Finished cards in protective cases
- 04Event gallery
Bring these formats into your next brief.
Explore the experience pages for guest flow, customization, production planning and more examples. Your proposal defines the equipment and scope for your event.
YOUR NEXT EVENT
Make it your audience’s moment.
Start with the people, the space and the feeling you want them to leave with.
