The Players Tailgate · Las Vegas · Super Bowl LVIII
Ortega
Game-day energy. An unmistakable brand.
At The Players Tailgate in Las Vegas, BoothMeUp turned Ortega’s game-day presence into personalized touchdown films and animated stadium portraits. Guests supplied the personality; Ortega’s colors, products and football-inspired graphics made every takeaway unmistakably on brand.
Watch the experienceLive credibility
Trusted in the room. Seen beyond it.
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An experience with
a clear purpose.
The brief
Give Ortega a guest experience that belonged at a Super Bowl celebration: quick to understand, playful to take part in and recognizably connected to the brand after the event.
The creative response
Make the guest the star of a miniature game-day story. One treatment captured a throw and celebration inside a bright yellow circle, then connected those moments with an animated stadium sequence. A second placed individual and group portraits into a football field scene with moving Ortega graphics.
- Experience
- Branded Photo & Video Content
- Environment
- Brand activation
- Objectives
- Guest participation · Personalized takeaways
Taco toss. Big personality.
02 / THE EXPERIENCE
The work, up close.
Taco throws, game-day personality and a bold brand finish. Watch two complete yellow-circle guest films, explore the wider event atmosphere, then see how different guests made the stadium portraits their own.
THE TACO TOSS / GUEST HIGHLIGHTS
Take your shot.
Make it an Ortega moment.
An oversized taco, a playful throw and a stadium-sized finish. Each guest brings their own personality to the yellow-circle scene before the animation sends their taco toward the goalposts. Watch the complete guest films, from the toss through the celebration and Ortega’s branded finish.
One toss. A brand-sized touchdown.
Another guest takes their shot with the oversized taco prop, setting Ortega’s animated goalpost sequence in motion.
THE EVENT AROUND IT
Built for the tailgate.
Remembered beyond it.
The Players Tailgate brought together food, football fans and live entertainment in Las Vegas. Ortega’s recap shows the wider setting: branded tents, taco service, performers and guests enjoying the celebration.
Our guest-content activation translated that atmosphere into a personal takeaway. The football setting and taco props connected the capture to the event, while the consistent color and product graphics connected it to Ortega.
Event recap from the Ortega archive, shown as context for the wider event.ANIMATED STADIUM PORTRAITS
Same creative world.
Different personalities.
Solo portraits, friends, football fans and playful props. These photo-based animations keep guests clearly framed while the stadium and Ortega graphics bring movement to the finished piece.
A little Las Vegas showtime
Two guests in coordinated red costumes become the stars of a football-stadium portrait, surrounded by animated Ortega graphics.
Game-day personality
A football prop and Chiefs cap bring a guest’s own game-day personality into the branded stadium scene.
The brand becomes the prop
Playful taco props give a pair of guests an immediate way to interact with Ortega’s food-inspired creative.
Better together
A shared portrait turns two guests and an oversized taco prop into a personal game-day keepsake.
03 / BEHIND THE EXPERIENCE
Designed for the guest.
Built for the event.
Every detail had a job.
BoothMeUp executed and oversaw the guest-content activation. The creative system paired turquoise and yellow campaign artwork with football and taco props, a stadium background, animated product graphics and an Ortega product end card. Live-motion films and animated photo portraits offered two distinct finished treatments within the same visual identity.
04 / THE SCOPE
What BoothMeUp delivered.
- 01Guest capture and onsite activation delivery
- 02Personalized touchdown films with animated stadium sequences
- 03Individual and group stadium photo animations
- 04Football and taco prop interactions
- 05Coordinated Ortega graphics and product end cards
Bring these formats into your next brief.
Explore the experience pages for guest flow, customization, production planning and more examples. Your proposal defines the equipment and scope for your event.
YOUR NEXT EVENT
Make it your audience’s moment.
Start with the people, the space and the feeling you want them to leave with.
