Produced forAdidas
ExperiencesCustom / Bespoke
Custom Branded Turf Rug
Own the floor, not just the backdrop
A precision-cut branded turf rug adds tactile color, team identity, and a camera-ready ground plane to sports, sponsor, retail, and fan activations.
Space, setup & production details01 / 01
Featured view
Live credibility
Trusted in the room. Seen beyond it.
Produced forSphere
Produced forChoctaw Casinos × ACM Awards
Produced forLTIMindtree
At the eventPennzoil 400
Event activationNYX Professional Makeup
Produced forBeautyCon
At the eventEssence Festival
Sponsor activationPepsiCo
Produced forModelo
Produced forInformatica
Produced forNextiva
Produced forNRLProduced forAdidas
Produced forCollege Football Playoff
Produced forDatabricks
Produced forYouTube Creators
Produced forMotorola Solutions
Produced forOpenText
Produced forNetApp
Produced forNasdaq
Produced forNASCAR
Produced forPetSmart
Produced forPetco
Produced forCaesars Entertainment
Produced forTELUS Digital
Produced forBODYARMORThe experience / The opportunity
Carry the campaign right down to the floor.
Custom turf makes the floor part of the activation. A logo-led surface connects a photo area, sporting challenge or hospitality space to the surrounding event identity.
Define a branded zone for a booth, sports activation or display with a custom turf treatment coordinated with the surrounding set.
- 01
Custom logo or field design
- 02
Precision-cut turf graphics
- 03
Event-safe finishing
- 04
Reusable scenic brand asset
The details that matter
Made for your event.
For agencies and sponsors
Carry team or sponsor branding through the floor of a fan zone, photo opportunity or hospitality space.
What you receive
A custom-branded turf surface developed around your approved layout and artwork. The proposal confirms dimensions, material, edge finish, installation and collection arrangements. A booth, backdrop or staffed activation can be added as a separate paired experience.
Make it your own
Agree dimensions, artwork, colors, edging and the intended placement against the surrounding build.
Ways to build on this experience Optional pairings
Custom Trading Cards
Give fans a portrait-led collectible to take away.
Custom Event Fabrication
Unify the challenge, merchandise and guest flow with a branded environment.
Each addition has its own creative, space and production requirements. Save the options that interest you to discuss them together.
For your production plan
Know before you book.
- Artwork
- Supply vector logos, brand colors and the intended viewing direction.
- Floor plan
- Show the rug dimensions, adjacent structures, guest routes and venue surface.
- Installation
- Confirm approved fixing methods, edge transitions and access windows with the venue.
Send the floor plan and substrate details. Production confirms material, edge treatment, accessible transitions, installation method and lead time before artwork approval.
Talk through the logisticsInstallation and handover
We confirm delivery access, installation responsibilities, venue approval and collection in the proposal. If you pair the installation with an operated experience, its staffing and guest flow are planned separately.
Insurance and approvals
A $5M certificate of insurance is available on request. Send the venue’s certificate-holder details and access requirements to your project team.
What does the venue need to approve?
Share the floor plan, surface, access route and installation windows. We coordinate the proposed placement, fixing method, clearance and any electrical requirements before production.
When should we supply artwork?
Send vector logos, brand guidelines and the design deadline with your brief. Print-ready dimensions, proofs and production lead time are confirmed for the selected build.
Can this be paired with a photo experience?
Yes. Plan the backdrop, branded floor and capture position together. The proposal separates the scenic installation from equipment, operators and guest deliverables.
Space & guest flowSized to the surrounding activation
The floor treatment follows the agreed set rather than adding a separate experience booth.
Select an area to explore its role in the experience.
AREA 1 / 3
Place
Artwork positioned within the approved floor plan.
A guide to guest and crew activity. Equipment dimensions and physical positions are confirmed for your event.
Before the floor plan is finalized: Exact cut size, substrate, edge treatment, material and venue floor-protection requirements.
Recommended planning concept, not an engineering drawing or a guaranteed minimum. Queue space, accessible routes and venue-approved clearances must be agreed for your event.
Your next step
Make it your event.Start with a few details.
Tell us your date, venue and the feeling you want to create. We’ll help shape the experience and production plan.
Ready when you areNo experience selection is required to begin.
SECURE FORMPreparing your inquiry…
BOOTHMEUP RESIDENCY
One partner. Your next chapter.
A recurring mix of experiences. A team that knows your brand. A production scope and budget agreed together.
MONTHLY MOMENTS · SEASONAL CAMPAIGNS · AGENCY PROGRAMSBuild your Residency